Toyota Global Olympics
Upstream
There is hope and strength in all of us.
Results
Upstream launched with huge success. Within the first week of the launch, our spot was widely covered by major media outlets, with 1,660 press mentions and millions of impressions on social media.
Twitter Impressions
25M+
Facebook Impressions
125M+
EARNED MEDIA IMPRESSIONS
1.6B
The Story of Jessica Long
Building momentum for the Paralympics
To promote the 2020 Olympic and Paralympic Games held in 2021, we leveraged the biggest media day of the year, Super Bowl Sunday, by sharing the story of Jessica Long, a Team Toyota athlete born in Russia with fibular hemimelia who later earned 13 Paralympic gold medals.
