Toyota Global Olympics
Upstream
SAATCHI DALLAS/LOS ANGELES
There is hope and strength in all of us.
Results
Upstream launched with huge success. Within the first week of the launch, our spot was widely covered by major media outlets with 1,660 press mentions and earned millions of impressions on social media.
Twitter Impressions
25M+
Facebook Impressions
125M+
EARNED MEDIA IMPRESSIONS
1.6B
The Story of Jessica Long
Building momentum for the Paralympics
To promote the 2021 Olympic and Paralympic Games, we leveraged the biggest media day of the year by sharing the story of Jessica Long, a Team Toyota athlete born in Russia with fibular hemimelia who later earned 13 Paralympic Gold Medals.
