It's a Tide Ad
Tide

680 PRESS PLACEMENTS
3.6B IMPRESSIONS
35% SALES GROWTH
680 PRESS PLACEMENTS
3.6B IMPRESSIONS
35% SALES GROWTH
Tide won the Super Bowl by doing something that had never been done before: turning every ad into a Tide ad. Soon, millions of viewers began questioning if every single Super Bowl ad they saw was a #TideAd.


The Results
PRESS PLACEMENTS
680
IMPRESSIONS
3.6B
SALES GROWTH
35%