Privacy Policy

Saatchi & Saatchi North America, LLC. (“Saatchi & Saatchi”, “we,” “us,” or “our”) is a full-service integrated communications network offering advertising and media services to our clients (“Services”). This Privacy Notice sets out how we collect, use, share, and protect any information we collect through this website (“Website”).  This Privacy Notice also explains the measures we take to safeguard your information and describes how you may contact us regarding our privacy practices. 

Please note, this Privacy Notice does not apply to the advertising services provided by us on behalf of clients or to data that the Agency handles on behalf of our clients.

While Saatchi & Saatchi strongly encourages its clients to adopt responsible approaches to its marketing practices, Saatchi & Saatchi is not responsible for the data practices of its clients.


Any data collected through this Website, including personal information or personal data (as defined under applicable data protection laws, referred to collectively as “Personal Data”), will only be used for the purposes set out in this Privacy Notice. Notwithstanding, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.

Please read this Privacy Notice thoroughly. If you disagree with the way personal information will be used, please do not use

We may include links to other websites, including social media platforms. This Privacy Notice only applies to this Website and does not apply to the data practices of other websites. We encourage you to read the privacy notices available on other websites you visit.

I.         What Personal Data do we collect and process through the Website?

The following table describes the categories of Personal Data we collect.

Categoryof Personal Data Examples
Contact Information and Identifiers Online identifiers; IP address; Name; Email Address; Business Address; Phone Number; Photos/videos
Internet or other electronic network activity information (Technical data) Browsing history; information on a consumer’s interaction with the website
Geolocation data Location information from your IP address


Categories of the sources of Personal Data we may collect:

We may collect the Personal Data outlined above from the following categories of sources:

  • Directly from you, for example, when you send us your questions or comments via email or make usage of your privacy rights.
  • From internet service providers, data analytics providers, operating systems, and social networks.
  • Indirectly from you by using automated technologies, such as cookies, pixels, third party tags, scripts, log files and other means to automatically collect information about the use of our Website.  Further information about our use of cookies can be found in our Cookie Section below.


II.        Purpose of data collection

The following table provides information about our purposes and legal basis for collecting your Personal Data:

Our Purposes for collecting and using your Personal Data
To read and respond to your queries to us.
Operating our Website, for example, operating, analyzing, improving, and securing our Website
Other internal purposes, such as: internal research, internal operations, auditing, detecting security incidents, debugging, quality control, and legal compliance


In addition, we use analytics services, such as Google Analytics, to help us understand how users access and use the Website.

As indicated below, vendors and other parties may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

III.        With whom do we share your Personal Data?

We will share your Personal Data with service providers for various business purposes.

The table below shows how and with whom we may share or disclose your Personal Data, and whether (based on the California Consumer Privacy Act’s definition of “sell”) we believe we have “sold” a particular category of information in the prior 12 months.

Category Categories of Parties With Whom We Share Your Data  

Whether We “Sold” This Category of Personal Data in the Last 12 Months


Contact Information and Identifiers   Analytics partners, Affiliates No
Internet or other electronic network activity information.  Analytics partners No
Geolocation data Analytics partners No


We also may share any of the Personal Data we collect for the following purposes

Sharing for Legal Purposes: In addition, we may share Personal Data with other parties in order to: (a) comply with legal process or a regulatory investigation (e.g. regulatory authorities’ investigation, subpoena, or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of other parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.

Sharing In Event of a Corporate Transaction: We may also share Personal Data in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.

Aggregate, Deidentified, or Anonymized Information: We may aggregate, de-identify and/or anonymize any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any other party, including advertisers, promotional partners, and sponsors, in our discretion, unless otherwise prohibited by applicable law.

IV.          Your rights and choices regarding your Personal Data

  1.       Where you are a California resident


Your California Rights and Choices

California residents, under the California Consumer Privacy Act of 2018 (“CCPA”), have specific rights regarding their Personal Data. This section describes how to exercise those rights and our process for handling those requests.  (To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.)

1.1     Information from our clients

We also acknowledge that you may have rights under the CCPA in connection with the Personal Data we process on behalf of our clients. If Personal Data about you has been processed by us as a service provider on behalf of a client and you wish to exercise any of the rights described below, please provide the name of our client on whose behalf we processed your Personal Data. We will refer your request to that client and will support them to the extent required by applicable law in responding to your request.

1.2     Right to request access to your Personal Data

California residents have the right to request that we disclose what categories of Personal Data that we collect, use, disclose, or sell about them. In particular, California residents may request:

  • the specific pieces of Personal Data that we have collected about you;
  • the categories of Personal Data we have collected about you;
  • the categories of sources from which the Personal Data was collected;
  • the categories of Personal Data about you we disclosed for a business purpose or sold;
  • the categories of third parties to whom the Personal Data was disclosed for a business purpose or sold; and
  • the business or commercial purpose for collecting or selling the Personal Data.


1.3     Right to request deletion of your Personal Data

You may also request that we delete any Personal Data that we collected from you. However, we may retain Personal Data for certain important purposes, as set out by law. When we receive and verify your request to delete your Personal Data we will proceed to delete the data unless an exception applies.

1.4     Right to nondiscrimination. 

We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these CCPA rights.

1.5     Right to Opt-out of the sale of your Personal Data.

We do not sell any Personal Data as the term ‘sell’ is defined in the CCPA.

1.6     Shine the Light

Customers who are residents of California may request (i) a list of the categories of Personal Data disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in the “Further Information” section below and specify that you are making a “California Shine the Light Request.”

1.7     How to exercise your CCPA privacy rights

California residents may exercise their CCPA privacy rights by sending an email to or by contacting us at 1-833-983-0087.

For security purposes (and as required under California law), we will verify your identity – in part by requesting certain information from you – when you request to exercise your California privacy rights.  For instance, if you request categories or specific pieces of Personal Data we have collected about you, you may need to confirm your possession of an identifier (such as an email address) or to provide a piece of identification that confirms you are the person you claim to be. 

If we are unable to complete your request fully for any reason, we will provide you additional information about the reasons why we could not comply with your request.

You may also designate an agent to make requests to exercise your rights under CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.

  1.       Where you are a Nevada Resident


Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of Personal Data that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of Personal Data for monetary consideration by the business to a third party for the third party to license or sell the Personal Data to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at

  1.       Your general rights regarding to data collection


3.1     Do Not Track:

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do regarding these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit

3.2     Analytics:

We may use our own technology or third-party technology to track and analyze usage information to provide enhanced interactions and more relevant communications, and to track the performance of our advertisements.

For example, we use Google Analytics (“Google Analytics”), a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.  You can learn about Google’s privacy practices by going to

Google Analytics uses cookies to help us analyze how our websites are used, including the number of visitors, the websites from which visitors have navigated to our websites, and the pages on our websites to which visitors navigate. This information is used by us to improve our websites. We use Google Analytics with restrictions on how Google can process our data enabled. For information on Google’s Restricted Data Processing please visit

3.3     E-mails:

You can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link or emailing us at the email address set out in the “Further Information” section below with the word unsubscribe in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about transactions, servicing, or our ongoing business relations.

V.            Children 

The Website is intended for general audiences and is not directed at children. We do not knowingly collect Personal Data (as defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from children. If you are a parent or guardian and believe we have collected Personal Data in violation of COPPA, contacts us at We will remove the Personal Data in accordance with COPPA. We do not knowingly “sell,” as that term is defined under the CCPA, the Personal Data of minors under 16 years old who are California residents.

VI.    Data Security

We use a variety of methods, such as firewalls, intrusion detection software and manual security procedures, designed to secure your data against loss or damage and to help protect the accuracy and security of information and to prevent unauthorized access or improper use. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you. If you think that the Website or any Personal Data is not secure or that there has been unauthorized access to the Website or your Personal Data, please contact immediately.

VII.      Use of cookies, other tracking technology, social media, and social media plug-ins

Cookies are small pieces of text or code sent to your device when you visit the Website. Cookies are used to optimize the viewing experience, count visitors to a webpage, troubleshoot any problems, keep websites secure, and better serve content. The following cookies are used on the Website:

  • Strictly Necessary cookies are required to provide the basic functions of the website and cannot be turned off.  They are essential for accessing certain features of the website and could include signing in, adding items to a cart, or e-billing.
  • Performance cookies are used to identify the pages used and to measure and track the performance of our website. This helps us to analyze web page traffic data and improve our website to fit your needs. We only use the information for statistical analysis purposes.

Saatchi & Saatchi has a fan page or a company page on Twitter and LinkedIn that you can use or visit. Saatchi & Saatchi acts as a joint data controller with the social media platform for the collection of your Personal Data when you visit our company page on the social media platform. We will collect Personal Data about you in order to understand our followers better and understand the public response to our products and services. We may use this information to engage in social listening to identify and assess what is being said about us publicly in order to understand industry trends and market sentiment.  Any information you provide to us when you engage with our content (such as through our brand page or via Twitter DMs) is treated in accordance with this Privacy Notice. Also, if you publicly reference us or our Website on social media (such as by using a hashtag associated with us in a tweet or post), we may use your reference on or in connection with our Website.

You can read more regarding our joint controllership with the platforms at the following links:



We provide social media plug-ins on the Website to allow you to easily share content from our Website through social media, and in doing so, we may receive your Personal Data from the social media platform that you have authorized to share with us. When you share content using these buttons, a new page will pop up from the relevant social media platform. If you’re already logged into your account on that social media platform, then you will probably be automatically logged into this pop-up page, so that you don’t have to log in again. If, however, you are not logged in (or if you are not registered with the social media platform), the page will ask you for your information. Saatchi & Saatchi is joint data controllers with the social media platforms for the collection of your Personal Data that is collected by the platforms when you visit our website.

We have no control over how social media platforms use your Personal Data and they may independently collect information about you when you leave our Website. The information collected and stored by those parties remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to read the privacy notices on the various social media platforms you use.

Find out more about how these social media platforms use your Personal Data:


VIII.    Notification of changes

Any changes to this Privacy Notice will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Notice indicates your acknowledgement and acceptance of the use of Personal Data in accordance with the amended Privacy Notice.

If you wish to save this text, please mark the entire statement (e.g. with your mouse) and copy-paste by pushing ctrl/command+c then ctrl/command+p.

IX.        Further Information

This Privacy Notice has been designed to be accessible to people with disabilities. If you experience any difficulties accessing the information here, please contact us at

If you consider that we are not complying with this Privacy Notice, if you have any questions in relation to this Privacy Notice, or have questions about your rights and choices, please contact

If you have any questions about Saatchi & Saatchi’s data practices or wish to exercise your rights or know about the contractual protections in place, please contact the Publicis Chief Data Privacy Officer at

Accessible Websites and Web Content

In accordance with the requirements established in the IAS, FCA Canada has: a) Ensured new Internet websites and web content on those sites comply with the WCAG 2.0 Level A by January 01, 2014; and b) Ensured all Internet websites and web content within FCA Canada’s control comply with the WCAG 2.0 Level AA by January 01, 2021. The following content on this website, which is under the control of a third party, does not comply with the WCAG 2.0 Level AA:

  • i Google Maps iframes,
  • ii YouTube video players,
  • iii DealerTrack Credit application iframe.

This Internet website would conform to WCAG 2.0 at level AA if the above noted parts from uncontrolled sources were removed.

Thank you for visiting our site.