#UncensorYourHealth

90% of women’s health organizations experience censorship on social media. So Ladywell, a women’s supplement brand, had a seemingly impossible problem. Spreading a message that’s off limits. We introduced #UncensorYourHealth. A campaign to help women-led businesses bypass big tech censorship using a phenomenon called typoglycemia. But we didn’t just uncensor our own ads. We built a tool for everyone and gave a voice to a community that was silenced.