Dareful Handle
Toyota
1.2B PR Impressions
113K Traffic Actions to Toyota.com
94M Video Completions
1.2B PR Impressions
113K Traffic Actions to Toyota.com
94M Video Completions
The all-new Tacoma is better than ever. So how do you launch a truck like that? With big engines? No. Sexy sheetmetal? No. You launch it with the grab handle, AKA “The Oh $@#! Handle.”
When you want to sell the most powerful badass truck on the planet, you do it
with a little piece of plastic.
The Results
PR Impressions
1.2B
Traffic Actions to Toyota.com
113K
Video Completions
94M