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The Jason
Alexander Hoodie

Tide

JA Hoodie 16x9
2020 redefined clean. So how could Tide get everyone to rethink how dirty their clothes were, even when they couldn’t see any stains? Introducing The Jason Alexander Hoodie.
  • JA hoodie left
  • JA Hoodie right
The Jason Alexander Hoodie took the Super Bowl by storm, becoming a trending topic from airtime until the end of the game, and increasing streams of the “Believe It Or Not” Seinfeld episode by 1000%. People liked it so much, they donated over $60,000 to charity just for the chance to win one.

The Results

  • Top Brands on Social During Super Bowl

    #10

  • Pieces of Coverage

    1000

  • Earned Media Impressions

    2.4B

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