Upstream
Toyota Global Olympics

25M Twitter Impressions
125M Facebook Impressions
1.6B Earned Media Impressions
25M Twitter Impressions
125M Facebook Impressions
1.6B Earned Media Impressions
To promote the 2021 Olympic and Paralympic Games, we leveraged the biggest media day of the year by sharing the story of Jessica Long, a Team Toyota athlete born in Russia with fibular hemimelia who later earned 13 Paralympic Gold Medals.


To promote the 2021 Olympic and Paralympic Games, we leveraged the biggest media day of the year by sharing the story of Jessica Long, a Team Toyota athlete born in Russia with fibular hemimelia who later earned 13 Paralympic Gold Medals.
- Toyota Client
The Results
Twitter Impressions
25M
Facebook Impressions
125M
Earned Media Impressions
1.6B