![](https://www.wearesaatchi.com/wp-content/uploads/2023/10/JA_Hoodie_16x9.png)
![](https://www.wearesaatchi.com/wp-content/uploads/2023/10/JA_Hoodie_1x1.png)
Results
The Jason Alexander Hoodie took the Super Bowl by storm, becoming a trending topic from airtime until the end of the game, and increasing streams of the “Believe It Or Not” Seinfeld episode by 1000%. People liked it so much, they donated over $60,000 to charity just for the chance to win one.
BRANDS ON SOCIAL DURING THE SUPER BOWL
Top 10
PIECES OF COVERAGE
1000
EARNED MEDIA IMPRESSIONS
2.4B