The Jason Alexander Hoodie
BRANDS ON SOCIAL DURING THE SUPERBOWL
PIECES OF COVERAGE
EARNED MEDIA IMPRESSIONS
If there’s one thing all of us can agree on, it’s that Tide gets rid of stains. But 2020 redefined clean. So how could Tide get everyone to rethink how dirty their clothes are, even when they couldn’t see any stains?
Introducing: The Jason Alexander Hoodie.