tide
The Jason Alexander Hoodie
SAATCHI NEW YORK
We helped Tide win the Super Bowl with a sweatshirt. And got a whole bunch of people clamoring for one of their own.
Results
The Jason Alexander Hoodie took the Super Bowl by storm, becoming a trending topic from airtime until the end of the game, and increasing streams of the “Believe It Or Not” Seinfeld episode by 1000%. People liked it so much, they donated over $60,000 to charity just for the chance to win one.
BRANDS ON SOCIAL DURING THE SUPERBOWL
Top 10
PIECES OF COVERAGE
1000
EARNED MEDIA IMPRESSIONS
2.4B
If there’s one thing all of us can agree on, it’s that Tide gets rid of stains. But 2020 redefined clean. So how could Tide get everyone to rethink how dirty their clothes are, even when they couldn’t see any stains?
Introducing: The Jason Alexander Hoodie.
