2020 redefined clean. So how could Tide get everyone to rethink how dirty their clothes were, even when they couldn’t see any stains? Introducing, The Jason Alexander Hoodie.
Results
The Jason Alexander Hoodie took the Super Bowl by storm, becoming a trending topic from airtime until the end of the game, and increasing streams of the “Believe It Or Not” Seinfeld episode by 1000%. People liked it so much, they donated over $60,000 to charity just for the chance to win one.
BRANDS ON SOCIAL DURING THE SUPER BOWL
Top 10
PIECES OF COVERAGE
1000
EARNED MEDIA IMPRESSIONS
2.4B