The jersey swap is a beloved NFL tradition. But when Covid-19 hit, it was banned. Luckily, Tide saw a solution - partner with Equipment Managers across the league to collect jerseys, wash them in Tide Hygienic Clean, and deliver them to their new owners.
Results
This social-first campaign garnered plenty of traction online, where players shared their swapped jerseys, each post a demo for the cleaning power of Tide Hygienic Clean. On Broadcast, Peyton Manning became the ultimate laundry boy, collecting and delivering jerseys to various players.
EARNED MEDIA IMPRESSIONS
800M
Increase in Sales
22%
Increase in Awareness
61%