Jersey Swap

The jersey swap is a beloved NFL tradition. But when Covid-19 hit, it was banned. Luckily, Tide saw a solution - partner with Equipment Managers across the league to collect jerseys, wash them in Tide Hygienic Clean, and deliver them to their new owners.

Results

This social-first campaign garnered plenty of traction online, where players shared their swapped jerseys, each post a demo for the cleaning power of Tide Hygienic Clean. On Broadcast, Peyton Manning became the ultimate laundry boy, collecting and delivering jerseys to various players.

EARNED MEDIA IMPRESSIONS

800M

Increase in Sales

22%

Increase in Awareness

61%