Jersey Swap

Tide
Jerseyswap 16x9
800M Earned Media Impressions
22% Increase In Sales
61% Increase in Awareness
800M Earned Media Impressions
22% Increase In Sales
61% Increase in Awareness
The jersey swap is a beloved NFL tradition. But when Covid-19 hit, it was banned. Luckily, Tide saw a solution: partner with Equipment Managers across the league to collect jerseys, wash them in Tide Hygienic Clean, and deliver them to their new owners.
Clean jersey swap left
Jersey swap right
This social-first campaign garnered plenty of traction online, where players shared their swapped jerseys, each post a demo for the cleaning power of Tide Hygienic Clean. On broadcast, Peyton Manning became the ultimate laundry boy, collecting and delivering jerseys to various players.

The Results

  • Earned Media Impressions

    800M

  • Increase In Sales

    22%

  • Increase in Awareness

    61%

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