Jersey Swap
Tide
The jersey swap is a beloved NFL tradition. But when Covid-19 hit, it was banned. Luckily, Tide saw a solution: partner with Equipment Managers across the league to collect jerseys, wash them in Tide Hygienic Clean, and deliver them to their new owners.
This social-first campaign garnered plenty of traction online, where players shared their swapped jerseys, each post a demo for the cleaning power of Tide Hygienic Clean. On broadcast, Peyton Manning became the ultimate laundry boy, collecting and delivering jerseys to various players.