Window to the Wild
Toyota
4Runner built its reputation as a vehicle that helped people connect with the awe-inspiring magic of the wild, but a lot had changed since 2010. New cars, new technology and a propensity to connect with nature through screens. But where was the awe, the reverence, respect and communing with the outdoors? And that was the key to 4Runner’s big comeback.
It was about reconnecting people with the magic and wonder of nature that only 4Runner drivers can see.”