Gonna Need More Tide
Tide
145% Increase in sales
10.3B Total Impressions
145% Increase in sales
10.3B Total Impressions
Bigger machines meant bigger loads. Which meant much more dirt. So Tide launched Power Pods, an 85% bigger pod for better cleaning power. And the internet, they didn’t get it. So, if it was the internet who had questions, we needed to use the internet to answer them.
Suddenly, the same internet that questioned Power Pods became their biggest advocates.
The Results
Increase in sales
145%
Total Impressions
10.3B