Women In Film
For Your Consideration
How Women in Film hijacked Hollywood's favorite promotion tactic to get women rehired during a recession.
Results
“This campaign has been an important brick in helping me and my work stay at the forefront of people’s minds.”
- Tara Miele, Director and Writer
So, Hollywood, if you're hiring, consider a woman.
- Tara Miele, Director and Writer
So, Hollywood, if you're hiring, consider a woman.
Digital Impressions
69M
Posters
30+
Donated
$300K+
We created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with, and unleashed them into the Hollywood promotional ecosystem.
The digital ads and outdoor boards captured the public’s attention (and that of the studios) for their bold design and clever use of familiar “for your consideration” iconography.
