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GOOD ODDS
GOOD ODDS

Movement is a human right.

"Our goal is to advance a truly mobile society...by helping all people move, grow and explore...in a world that is safe, comfortable and clean."
—Akio Toyoda, Toyota President and CEO

Mobility solutions for all.

Throughout the campaign, we highlighted Toyota’s innovative mobility solutions to help shift perceptions of Toyota from a car company to a human movement company.

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Their journey. Their impossible.

Our campaign highlights mobility stories from Olympians and Paralympians who overcame their own impossible. Here are a few.

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Born missing both her legs and her left arm below the elbow, Lauren went on to beat the odds and win eight Paralympic gold medals.

go_thumb_1.jpg A U.S Navy veteran, 33-year-old Brad Snyder was injured abroad but didn’t let that stop him from becoming a five-time gold-winning swimming champion.
go_thumb_2.jpg Barbara Buttrick shattered barriers for women in the ‘40s and ‘50s, when boxing was generally thought to be an exclusively male sport. Originally from England, she is considered a pioneer in women’s boxing.
go_thumb_3.jpg John Snesar strapped on his first pair of skates at the age of 12, but didn’t don a hockey goalie’s mask until 20 years later. Now, at 84, John plays against players nearly 30 years younger than he at least three times a week.
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View Our Work Toyota Big Game: One Team
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