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RAV4 LIVE CLIMB
RAV4 LIVE CLIMB

Let’s push the limits.

The RAV4 Hybrid was built to handle any adventure without compromising efficiency. It pushes the limits of what a hybrid can be.

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“It’s not just about how far you can take your vehicle, but how much you can challenge yourself.” — Jason Schragger, CCO of Saatchi & Saatchi
“It’s not just about how far you can take your vehicle, but how much you can challenge yourself.” — Jason Schragger, CCO of Saatchi & Saatchi

How far will you take it?

Our campaign idea, “How Far Will You Take It,” encourages people to challenge boundaries and push their limits. Not just during their weekend adventures, but in their everyday life.

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"Toyota asked consumers to look up.
Way up."
— EventMarketer.com
"Toyota asked consumers to look up.
Way up."
— EventMarketer.com

A 1,000-square-foot invitation.

We decided to do something that has never been done before. We built New York’s first climbable billboard in the heart of Times Square. Rising over 100 feet and spanning more than 1,100 square feet, this billboard confronted commuters with both a challenge and inspiration to seek new boundaries.

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“A first-ever for the ad capital of the world.” — LBBONLINE
“A first-ever for the ad capital of the world.” — LBBONLINE

It wasn’t just a billboard.
It was an experience.

For three days, professional climbers scaled the wall up above the traffic of Times Square. The event culminated with a novice climber completing her first successful climb.

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8M

PR Impressions

4M

Social Impressions

1

Courageous Climber

View Our Work RAVtivity
View Our Work Tacoma Campaign