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LOS ANGELES CHARGERS
LOS ANGELES CHARGERS

Lightning strikes a new city.

As the second team to relocate to L.A. in the last two years, the Chargers wanted to establish themselves as the team worthy of L.A.’s devotion —not because they simply showed up, but because they’re putting in the hours to win over fans.

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“We’re honored to work with the Chargers to help the team usher in a new era of football in Los Angeles.” — Chuck Maguy, President of Saatchi & Saatchi
“We’re honored to work with the Chargers to help the team usher in a new era of football in Los Angeles.” — Chuck Maguy, President of Saatchi & Saatchi

In L.A., respect isn’t given;
it’s earned.

Our “Fight for L.A.” campaign tells the story of the Chargers fighting for the hearts and devotion of Angelenos.

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“For us, it was important to tackle head-on the obvious: The Chargers are the newcomers. We wanted to show the people of Los Angeles that the Chargers know that and are ready to fight for their hearts and devotion.” – Jason Schragger, CCO of Saatchi & Saatchi
“For us, it was important to tackle head-on the obvious: The Chargers are the newcomers. We wanted to show the people of Los Angeles that the Chargers know that and are ready to fight for their hearts and devotion.” – Jason Schragger, CCO of Saatchi & Saatchi

We let the Chargers' dedication speak for itself.

Our campaign kicked off on social media with a series of videos that remind Angelenos that the newest team in town is ready to get down to work and win (on and off the field). Los Angeles-based Alldayeveryday served as video production partner to the Chargers on the campaign.

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“Saatchi & Saatchi has been a talented creative partner that’s helped us better understand the market and get up to speed as we launch this historic season.” – A.G. Spanos, President of Business Operations for the Chargers
“Saatchi & Saatchi has been a talented creative partner that’s helped us better understand the market and get up to speed as we launch this historic season.” – A.G. Spanos, President of Business Operations for the Chargers
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