Toyota
Supra
SAATCHI DALLAS/LOS ANGELES
The Legend Returns
Akio Toyoda, the president of Toyota Motor Corporation, made a promise:
No more boring cars.
And when Toyota released the GR Supra, we got to launch their most exciting car ever. From a Super Bowl spot set in a shipyard-sized pinball machine to the more personal “Getting to Know You” film and all the digital storytelling in between, we capitalized on 20 years of pent-up desire. And created countless new Supra fans in the process.
