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THE WHOLE ENCHILADA EVENT
THE WHOLE ENCHILADA EVENT

It’s the total package.

The Yaris iA comes with pretty much everything standard. It doesn’t need a package because it’s already the whole enchilada.

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We put the Yaris iA on the menu. (Literally.)

To launch the Yaris iA, we held The Whole Enchilada event at the popular restaurant, Trejos Tacos. We sold enchiladas for a dollar and put a $17,051 enchilada on the menu —the Enchilada con Yaris iA. It came with a car.

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We teamed up with Danny Trejo.

The badass movie star promoted the event on social media. And hosted it, too.

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Exceeding expectations (and appetites.)

The evening was a big success. And the event worked in tandem with our larger Yaris iA campaign —increasing sales, visits and mentions.

19%

Increase In Sales

332%

Increase In Model Page Visits

800%

Increase In Mentions on Social