It’s the total package.
The Yaris iA comes with pretty much everything standard. It doesn’t need a package because it’s already the whole enchilada.
We put the Yaris iA on the menu. (Literally.)
To launch the Yaris iA, we held The Whole Enchilada event at the popular restaurant, Trejos Tacos. We sold enchiladas for a dollar and put a $17,051 enchilada on the menu —the Enchilada con Yaris iA. It came with a car.
We teamed up with Danny Trejo.
The badass movie star promoted the event on social media. And hosted it, too.
Exceeding expectations (and appetites.)
The evening was a big success. And the event worked in tandem with our larger Yaris iA campaign —increasing sales, visits and mentions.
Increase In Sales
Increase In Model Page Visits
Increase In Mentions on Social