As the second team to relocate to LA in the last two years, the Chargers wanted to establish themselves as the team worthy of LA’s devotion —not because they simply showed up, but because they’re putting in the hours to win over fans.
“We’re honored to work with the Chargers to help the team usher in a new era of football in Los Angeles.”
Our “Fight for LA” campaign tells the story of the Chargers fighting for the hearts and devotion of Angelenos.
We started a candid conversation with people in every neighborhood of LA.
“For us, it was important to tackle head on the obvious: the Chargers are the newcomers. We wanted to show the people of Los Angeles that the Chargers know that and are ready to fight for their hearts and devotion.”
“Saatchi & Saatchi has been a talented creative partner that’s helped us better understand the market and get up to speed as we launch this historic season.”